Case Studies
LAUREN’S KIDS
The Challenge
Each April, Florida-based non-profit Lauren’s Kids organizes a 1,500-mile walk through the Sunshine State called Walk In My Shoes to promote awareness of child sexual abuse. With limited staff resources, Lauren’s Kids needed a team to execute the details of the walk — the permits, liaisons with local law enforcement, route planning, and general tour management.
The Solution
Over the course of nine months, Wide Shot developed a full walk tour plan, consisting of 28 separate walk events across the Sunshine State. Initial routes were proposed in consultation with the Lauren’s Kids team, then sent through permitting with local municipalities and law enforcement divisions. Florida Highway Patrol and the Florida Department of Transportation were also consulted.
Wide Shot confirmed walk registration and staging locations, and coordinated with partners like Run Sign Up, Publix, Sixt, Uber to develop meal, transportation, and digital plans.
Wide Shot sent on-the-ground support, with staff directing each day’s activities, coordinating daily briefings to Lauren’s Kids team members over the entire month.
The tour culminated with a rally in Tallahassee at the historic Capitol steps where more than 500 attendees gathered to show support for ending child abuse.
Thanks to Wide Shot’s expert event planning and in the ground management, Lauren’s Kids amplified public awareness about child sexual abuse, increased understanding about warning signs, and built momentum for legislative efforts to better protect children from abuse.
By the Numbers
Connect with us Today!
Connect with Wide Shot and see how we can be a partner for your organization’s next event.